Get the ball rolling for your next event with a press release. First Paragraph Imagine yourself as a newspaper reporter. Many free press release submission services exist online.
Sample of a normal link: Have a newsworthy story. Unless it is in a quote and the person quoted is identified. This is a basic template you can go by, to write a press release for your next event.
Include the Basics Press releases need to contain the following information, not necessarily in this order, but this information is important to the media and their readers. With that in mind, here are five rules to make sure that your press release actually drives prospects to contact you: Cover the main news subject in the opening paragraph.
He, she, it, and they are in the third person. Phone the editor or send them a welcome email beforehand.
Luckily there are plenty out-of-work reporters out there right now. Just the facts, very limited hype - in italics in this case. If you have an exhibition, group show, art auction or other art related event coming up, instead of just making a call to your local media, why not write a press release to submit to online newswire services and local newspapers.
Believe me, if a journalist likes your event, products or services, they can give you some of the really good 'press'. Address your readers directly by "you. These techniques lessen the credibility of your event. Provide some good quotes. When writing any article, the reporter has to draw in their readers right away, and grab their attention.
Keep the text simple and stick to the critical elements of the information. What follows are three examples, pretty much picked randomly, which show how it's done. Conclusion Press releases need to be packaged as an informative story. He, she, it, and they are in the third person. This is the public persona you wish to project for your company.
Backstage media passes are available, contact Use bullet points or long lists. Try to imagine the type of people who you want to respond to your PR, and direct your writing toward them. Email Last Updated Nov 10, 5: This is mainly for the online posting of your news, not the print or broadcast.
Send them something personal. Use dashes, asterisks, and other odd symbols to create breaks between paragraphs. For example, if you are sending your press release to a blog you regularly read, you could begin: A short paragraph about you the artiststating where you are from, where you went to school, and listing a few of your more prominent exhibitions or achievements.
What is a Press Release. You may send more, but that is what fits on a sheet of paper, that was once mandatory. What is a Press Release. They need to know how they will benefit by attending. If you have an exhibition, group show, art auction or other art related event coming up, instead of just making a call to your local media, why not write a press release to submit to online newswire services and local newspapers.
The 6 Essential Points of How to Write A Press Release for An Event. 1. Headline. Grab the reader's attention with a strong, catchy headline with keywords that people will most likely use in their search. This is your opener and what will make your reader want to read on.
Include the name of the event and either the location or theme of the event. The following press releases are real and were actually used by the artists concerned to publicize their work.
Names have been changed for privacy of course. Press Release #1. This press release was used by a client in New York to get attention to her work based on recognition by a contact at a major bank.
How To Write a Press Release by Arts Spark Staff | Jul 7, | Art as a Business | 0 comments As a creative you will often have some thing or event that you want to share.
Here is a press release for a Nester Kruger show at Art Metropole in Toronto. Here is a press release for a John Storrs show at the Grey Art Gallery. (Is this long press release engaging without an image?) Here is a press release for a group show at Gallery Nature Morte.
Here is a press release announcing a Kathleen Munn exhibition at the AGO. Remember, your press release is an opportunity to sell yourself as an artist, your art and your art event — so sell it!
The summary is a single short paragraph; if it’s too long, the artist will lose the reader.How to write a press release for an art event